Veracity Trust Network
Brand Evolution / Website Strategy / UI+UX / Website Development / Graphic Design / Motion
Veracity are The Bot Defence Experts. Protecting websites and advertising campaigns against malicious bot attacks and click fraud. Saving organisations millions through their products Web Threat Protection and Ad Fraud Protection.
Overview
Veracity approached us to transform the UI+UX of their web app, and since then we’ve elevated the brand identity, provided them with a new website design system and architecture, and supported their marketing strategy with a whole host of collateral and campaign materials.
The Impact
A modernised look and feel for the brand and digital platforms. Improving the customer experience from onboarding to data analysis, and given Veracity a more secure position in a contested market, allowing them to grow beyond the UK and increase sales.
“Background took the time to understand the purpose behind our brand and developed a modernised identity and visual style that can act as a foundation to build on for years to come. It has been a genuine partnership throughout and they have become an extension of our team through all aspects of brand, web, and marketing asset design.”
Stewart Boutcher, Chief Technology Officer, Veracity Trust Network
