Website Strategy

Our website strategy package is the answer to not knowing where to start with your website. We cover user personas, user journeys, sitemap architecture, functional scoping and recommended approach to the design and development. All in one affordable upfront package with no strings attached.

Hands in the air

Are you?

  • Struggling to know where to start with your website?

  • Unsure as to what your users really want?

  • A small business owner looking to improve your website in a deliberate and measurable way?

Then our website strategy package is for you. Our process will get to the heart of what your audience truly want to do on your website and recommend functionality, optimised sitemap and a design and development plan to get you there.

Benefits of website strategy

Benefits of this approach

Nailing down the website strategy and approach ahead of considering design and development has many benefits over diving straight in:

  • Understand your audience from the get-go to plan a website that answers their needs directly

  • Take the guess work out of functional requirements and content messaging

  • Prevents scope creep and ballooning development costs throughout the project

  • Allows a roadmap to be implemented for a phased approach or functional requirements that don’t fit your initial budget

How it works

1. Kick off

1. Kick off

Objectives and audiences

We’ll get to the bottom of who you are, what you want to accomplish, and who your audience are. Ensuring all strategy recommendations are grounded by your aims as a business.

2. Research

2. Research

User personas and journeys

Bespoke user personas and journeys will be created, mapping their motivations, goals, and frustrations. And capturing these in user journeys that directly influence the functional scope.

3. Outcomes

3. Outcomes

Planning, strategy, and recommendations

We will give you a directly actionable blueprint for your website including an optimised sitemap, recommended functional scope, and the most appropriate strategy for your budget.

Our work

Ready to tell your story?

Like what you see? Get in touch and we’ll tell your story, together.